Growing up with courage

Baagl and kids are a lot alike. They’re cool, colourful, resilient, and very different. But even though you can’t choose your kids, they can choose a backpack that suits them perfectly. It makes sense for Baagl to support all types of kids and give them the courage to be themselves by giving them a backpack that’s as bold as they are. So we have filmed a TV spot that communicates that whether your kid is an introvert, an artist, a princess, an animal lover, an adventurer, or anything in between, Baagl has got you covered with courage. We got some of this courage as well, because trying to manage a classroom of kids during filming is the most courageous thing any of us in B&T has ever had to do.