How we helped a small local kid brand grow up!

Brand Identity
Business Strategy
Communication Strategy
Creative Campaign
Research & Insight


We turned a small local brand of two dads who wanted to make quality school backpacks for their kids into sort of an empire. Thanks to our ballsy strategy GROW BOLD which we communicated through the change of logo, visual style, tone of voice and multiple campaigns, we support fearlessness, confidence and go for it attitude in kids. And it paid off. Now BAAGL has expanded to two markets and continues to grow bold just as its customers do.

BAAGL. Kid tested, parent approved! 

Czech e-shop revenue results

2019 to 2020 +132% YoY
2020 to 2021 +97% YoY
2021 to 2022 +26% YoY
2022 to Sep 2023 +35% YoY so far