People don’t want to deal with insurance. They want to live.

It was a joy working with Direct, this time on their “Joysurance” campaign. We continued with the concept “Insurance at the snap of a finger”, which we created together a few years ago. The Direct team was, once again, not afraid to be creative and funny. Just the way we like it. In a chaotic but charming way, we demonstrated how Direct is there only when needed, staying out of customers’ lives otherwise.

To the sound of heavy metal, our playful hero spot illustrates that when something goes wrong, people want a solution at the snap of a finger. In this case – through the mobile app.