Spectacles spectacle

Brand Identity
Communication Strategy
Creative Campaign

Vasecocky.cz went through a complete rebranding and became Lentiamo. For a proper re-launch of a fairly new and unknown brand, we came up with a simple but fun idea: “While you don’t see well, everyone can tell”. And for the TVC we basically made a western movie with glasses in the lead role. We call it “Wild Wild Eyesight”.