Fake it till you make it good looking!

Creative campaign

L'Oréal Groupe

Unrealistic beauty standards? Guilty as charged. For these, we had to hire helicopters, blow up products to skyscraper size, or arrange fireworks in the centre of Prague. Or did we? Nah. We just hacked reality with CGI wizard Ary Tokhyan, turning wild ideas into pixels and pixels into pure beauty.

“I swear they were clapping at nothing.”