In these times of constant change, you can rest assured that Pilsner Urquell won’t.

One could argue that some of the best things in life come from change, but sometimes, it can become too much, too quickly. And in these turbulent times, we find saving grace in the things that never change – our loved ones, the dedication to our craft, and the taste of our favourite beer!

For this campaign, we had the great Zuzana Stivínová die on stage an excessive 150 times to get across a simple point that if you love something, you wouldn’t change it. Ever. Zuzana’s love for the theatre, Pilsner Urquell’s taste since 1842, and B&T’s commitment to turn jokes into full-fledged, successful campaigns