Victory tastes better with Pilsner Urquell

Creative Campaign

Pilsner Urquell

At the heart of every victory lies an unforgettable taste. For the 2025 IIHF Ice Hockey World Championship and Women’s World Championship, we elevated our Pilsner Urquell’s campaign “The art of not changing”. This time, we celebrated “The unchanging taste of victory” across TV spots, OOH visuals and digital formats. 

Pilsner in a magazine