The best bubbles in Karlovy Vary

Even in such a beer loving country such as ours, only a legendary beer such as Pilsner Urquell can step beyond its own category. To prove that, we challenged champagne as the “official fancy events drink” by putting a proper pint of Pilsner Urquell in the hands of celebrities, accompanied by our claim: “The best bubbles in Karlovy Vary.”

The claim of our digital campaign even became an overarching theme for the brand’s other festival communications and activities.

Cheers to that!!