The best bubbles in Karlovy Vary


Pilsner Urquell

Even in such a beer loving country such as ours, only a legendary beer such as Pilsner Urquell can step beyond its own category. To prove that, we challenged champagne as the “official fancy events drink” by putting a proper pint of Pilsner Urquell in the hands of celebrities, accompanied by our claim: “The best bubbles in Karlovy Vary.”

The claim of our digital campaign even became an overarching theme for the brand’s other festival communications and activities.

Cheers to that!!

"One more bubbles, please"