A trolley’s nightmare
before Christmas

COMMUNICATION STRATEGY
CREATIVE CAMPAIGN

Rohlik Group

5 different countries
5 different Christmas habits
5 marketing teams with balls
1 angry cart that did it all!

This is how the Christmas spirit looks like at B&T.
Sorry, supermarkets. Not sorry!

ROHLÍK XMAS
ROHLÍK XMAS

“This trolley is such an ass!"