A tea liqueur legend goes global. Big cheers!

Creative Campaign
Communication Strategy

TATRATEA
Together with the legendary tea liqueur brand Tatratea, we launched “DRINK DIFFERENT”. A bold yet simple international platform which was supposed to steer the brand from the typical Slovak drink coming from the rough Tatra mountains to a more international and cosmopolitan environment. It was designed to be clear, memorable and distinctive. This new stage shines the spotlight on a true Slovak gem on a mission to go global.