Creative campaign
This season, the unmistakable taste of Pilsner Urquell arrives long before the first snow settles. For most Czechs, Pilsner Urquell isn’t just a beer — it is the taste of Christmas. A tradition so natural and rooted, we barely even think about it. Because some things simply belong together.
As the festive season draws near, our Christmas campaign celebrates everything we love about this time of year: the ever-lasting affection, the quiet rituals, and all those small, personal traditions we treasure precisely because they never change. Or do they never change because we treasure them so?
The Unchanging Taste of Christmas will surround you wherever the holidays take you. From vibrant outdoor billboards to winter citylights, from the pages of magazines to TV screens across the country — our iconic lager will be there, warming the season with what’s always been so familiar.